There are several steps, elements and techniques that go into successful articles written for search engine marketing (SEM). The steps include creating lists of topics that incorporate your keywords in them, researching those topics and then writing the actual articles. The elements include choosing keywords and structuring an article while using techniques that make readers want to read your article and complete your desired call to action.
Keywords and Relevant Back Links
A keyword is the word or phrase that you are trying to get the highest ranking for in the search engine results pages (SERP). If you own an auto body shop in Medford then you'd want to place high for terms like "Medford Oregon Auto Body Parts", "Medford auto parts", "Auto Body shop Medford" "97504 auto repair" etc. A keyword is not only one word, but refers to phrases as well. It is the goal of the article to incorporate your keywords with information that readers will find interesting and enticing enough to continue reading and to then arrive at your site. It is also a great way of generating links back to your site.
A good back linking strategy will have your keywords placed in the anchor text (text part of a link) at other sites and lead back to a page in your site with the same keywords. Here's an example: You have an article which is at WordPress.com titled "Medford Auto Body Shop Wins Innovative Car Store of the Month". In that article you have the keyword "Medford auto body shop"; the actual line the link appears in is:
The Medford auto body shop, Panthers recently was given the award for Innovative Car Store of the Month based on the number of cars they inexpensively retro-fitted with bio-diesel fuel using their patent pending process.
The link is under the text "Medford auto body shop" and the link goes back to their web site page where the actual content at the site has the same words "Medford auto body store." It is our goal to create relevant back links which will help the search engines discover why your site should be in the top of the SERPs.
Getting Your Internet Marketing Articles Started
Making a list of articles at one sitting with the ideas you have for articles is a recommended way to get material for numerous articles at one time. You don't have to actually write the articles at that time (unless you're inspired and want to), but you’ll have your master list made up and ready. Sometimes it takes a little time to incubate your ideas and you may want to keep and add notes on what you want to go into each article.
If on the day that you are ready to write, you find that you have writer's block, just start writing about anything that goes through your mind for a few minutes and you'll start to see that shortly you will be able to write what you set out to – your articles based on your list and notes. If all you can produce are 5-7 minutes a time for a particular article, do that and then go on to another article in your list. Just try to work at least for 20-30 minutes of writing at a time. After a few sessions you'll have a bunch of articles.