There are several steps, elements and techniques that go into successful articles written for search engine marketing (SEM). The steps include creating lists of topics that incorporate your keywords in them, researching those topics and then writing the actual articles.  The elements include choosing keywords and structuring an article while using techniques that make readers want to read your article and complete your desired call to action.

Keywords and Relevant Back Links

A keyword is the word or phrase that you are trying to get the highest ranking for in the search engine results pages (SERP).  If you own an auto body shop in Medford then you'd want to place high for terms like "Medford Oregon Auto Body Parts", "Medford auto parts", "Auto Body shop Medford" "97504 auto repair" etc.  A keyword is not only one word, but refers to phrases as well.  It is the goal of the article to incorporate your keywords with information that readers will find interesting and enticing enough to continue reading and to then arrive at your site.  It is also a great way of generating links back to your site. 

A good back linking strategy will have your keywords placed in the anchor text (text part of a link) at other sites and lead back to a page in your site with the same keywords. Here's an example:  You have an article which is at WordPress.com titled "Medford Auto Body Shop Wins Innovative Car Store of the Month".  In that article you have the keyword "Medford auto body shop"; the actual line the link appears in is:

The Medford auto body shop, Panthers recently was given the award for Innovative Car Store of the Month based on the number of cars they inexpensively retro-fitted with bio-diesel fuel using their patent pending process. 

The link is under the text "Medford auto body shop" and the link goes back to their web site page where the actual content at the site has the same words "Medford auto body store."  It is our goal to create relevant back links which will help the search engines discover why your site should be in the top of the SERPs.

Getting Your Internet Marketing Articles Started

Making a list of articles at one sitting with the ideas you have for articles is a recommended way to get material for numerous articles at one time. You don't have to actually write the articles at that time (unless you're inspired and want to), but you’ll have your master list made up and ready.  Sometimes it takes a little time to incubate your ideas and you may want to keep and add notes on what you want to go into each article. 
If on the day that you are ready to write, you find that you have writer's block, just start writing about anything that goes through your mind for a few minutes and you'll start to see that shortly you will be able to write what you set out to – your articles based on your list and notes.  If all you can produce are 5-7 minutes a time for a particular article, do that and then go on to another article in your list.  Just try to work at least for 20-30 minutes of writing at a time.  After a few sessions you'll have a bunch of articles. Continue reading »

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One of the tedious aspects of internet marketing is submitting content and links to social media sites and social linking sites.  There are many free and also commercial tools out there for just this purpose.  I will review a few of the more popular and free online tools here now..

Socialmarker social media and link site semi-automatice submission siteSocialMarker – Free online social bookmarking tool for submitting to most of the major sites, currently 49.  If you use the toolbar add in link then when you on on a page that you would like to submit, you click on it and it automatically fills the information but you’ll want to make sure it’s all correct.  It allows you to select the social bookmarking sites you want to submit to –
All, Best sites, None, Bookmarking sites, News sites or Dofollow sites.  This is a handy feature when all you want to do is post to bookmarking sites. The process is semi-automated and very tedious, but does appear natural since it is slow. One positive thing I can say is that the interface works a lot smoother than it did last year, however some of the sites seem to still experience some error when submitting and some of the sites they have are down.   I guess if they had a script to check that for them, the site would work great – especially if you have accounts at all the sites and are logged in to them already.  All in all a nice piece of work for the price…free!

Onlywire – Doesn’t have nearly as many sites (19) as Socialmarker and it is not semi-automatic.  Once you enter all your login information for all the sites you can then add urls, meta information and tags.  The rest is automatic.  I find that I usually have to go into a lot of the sites it posts to and tweak what it automatically fills into fields incorrectly when I’m posting critical pages. Onlywire is not completely free and offers two methods of "payment".  You can use the service for free by adding a Bookmark and Share icon to each post or you can pay $24.99 a year and not have to put the icon up.  Sometimes it is not quicker if you must go to each site and verify correct listing.  I like that they offer you a free subscription and personally don’t mind the icon on my blog, but then again this blog is about internet marketing and social media marketing so it’s likely that I will keep trying sites like these and experimenting.

Scial Poster social Media PostingSocialPoster -The 79 sites to submit to are impressive and I like that you can submit to All, None,Top, Dofollow (for SEO), News, Bookmarks, Twitters, Multy, Entertainment, Soft/Webmasters or Pligg based sites.  It seems to use the same or a similar interface that SocialMarker does, but is a little more robust.  You also can drag the icon to your favorites/bookmarks to submit a page that you are on like socialmarker allows.  Submission is done semi-automatically through a frame which I prefer or it will post a list that allows you to clik on each site which then opens in a new window.  It moves a lot quicker if you have accounts at all the sites and have either saved login info to your browser or have it handy.

PostToaster -Comes in with 72 sites to post to and has a single page posting interface and allows 4 multiple  variations of title and description tags which it will randomly send for each semi-automated post. All links are opened in a new tab with a not so easy shift T right mouse click/select open new tab which often doesn’t work quite as planned. It also allows various kinds of sites to be selected, but doesn’t seem to automatically enter the content directly into the sites sometimes which along with the clunky key/mouse/open combo makes for tedious and long winded sessions and are drawbacks.One positive feature is taht some of the sites they feature are unavailable on the other submission sites like china’s haohaoreport.com.

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